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Toyota set to offer fuel-cell car for the masses

HOPING TO DRIVE UP SALES: Powered by hydrogen and emitting nothing but water vapour from its tailpipe, the Mirai will launch with a price tag of S$74,500 in Japan. It has a range of about 650km.


    Nov 19, 2014

    Toyota set to offer fuel-cell car for the masses


    TOYOTA says it will start selling the world's first mass-market fuel-cell car in Japan next month, in what its top executive called an industry milestone.

    The Mirai sedan - whose name means "future" in Japanese - will hit the United States and some European markets including Britain, Germany and Denmark next year, it said yesterday.

    The four-door car, powered by hydrogen and emitting nothing but water vapour from its tailpipe, will launch with a price tag of 6.7 million yen (S$74,500) in Japan, where Toyota expects to sell 400 units next year.

    "We are at a turning point in the automotive industry," Toyota chief executive Akio Toyoda said in a video message on the company's website.

    Toyota, the world's biggest carmaker, hopes to sell more than 3,000 units of the car by the end of 2017 in the US, and up to 100 annually in Europe.

    The company added that it is aiming to produce "tens of thousands" of the vehicles during the next decade.

    Toyota's hybrid petrol-electric offerings, including the Prius, have sold more than seven million units since their launch in 1997.

    But a limited driving range and lack of refuelling stations have hampered development of fuel-cell and all-electric cars, which environmentalists say could play a vital role in cutting greenhouse gas emissions and slowing global warming.

    The Mirai can travel about 650km without refuelling, three times farther than an electric car, and its tank can be filled in a few minutes like petrol engine vehicles, Toyota said.

    "Mirai symbolises two major innovations," Toyota executive vice-president Mitsuhisa Kato said at a presentation in Tokyo yesterday.

    "First, this is an innovative way to solve global environmental and energy problems...and the second, this innovation will help usher in a hydrogen-based society."

    Fuel-cell cars are seen as the holy grail of green cars as they are powered by a chemical reaction of hydrogen and oxygen, which produces nothing more harmful than water.

    Japanese carmakers, including Toyota's rivals Honda and Nissan, have been leaders in the green car sector.

    The country's seven major manufacturers reportedly plan to spend a record US$24 billion (S$31 billion) to research the sector this year.

    On Monday, Honda said it was aiming to launch a new commercial fuel-cell vehicle in Japan by March 2016, and in the US and Europe at a later date.

    Tokyo has pledged to make hydrogen available at a price similar to, or less than, petrol while boosting the number of hydrogen refuelling stations to about 100 next year.

    The world's leading carmakers have long been shooting for a big-selling green vehicle. Honda already sells a fuel-cell car, the FCX Clarity, on a small scale in a few markets.