Readers stick with My Paper despite overall drop: Nielsen
BILINGUAL freesheet My Paper has maintained its readership - for its print and online editions - at 7 per cent, according to a new report released yesterday.
This is despite a slight fall of 3.3 percentage points for print and online readership of daily newspapers in Singapore.
Most of My Paper's readers - six in 10 - are from households whose monthly income exceeds $5,000, while four in 10 are professionals, managers, executives and businessmen.
This is according to the Nielsen Singapore Media Index Report, which surveyed nearly 4,700 people here aged 15 and above between July last year and June on their media consumption habits.
Full-time nurse Sharen Caur, 21, said that she likes reading My Paper as it caters to both Chinese and English readers.
"The news in My Paper is short and sharp. Sometimes, people may not have the time to read long articles," she said. "It's also free and I have something to read on the train."
Among other local newspapers, The Straits Times maintained its position as the most-read English title. The English daily's print and digital versions together reached about a third of the population, or 32 per cent.
About seven in 10 of its readers come from homes with a monthly income of $5,000 and above.
The Nielsen report also found that most weekly digital newspaper readers here - 69 per cent - read the papers through their mobile devices.