Prime spot, but shoppers giving Orchard Gateway a miss
ORCHARD Road's newest mall has been open for only a year, but the shutters have already come down on at least five shops.
Tenants at Orchard Gateway who spoke to The Straits Times last week said footfall and business have been poor, with some businesses reporting no sales on weekdays.
Orchard Gateway has two diagonally facing buildings on either side of Orchard Road, connected by a glass bridge and an underpass.
The larger 21-storey building, with six retail floors, also houses a hotel and library. It is in a prime spot in Somerset, wedged between Orchard Central and 313@Somerset.
But it is this location that may be the cause of its problems.
Retailers say the mall's layout, insufficient signs and poor marketing efforts have led to shoppers bypassing the mall or mistaking it as part of Orchard Central, despite direct access to Somerset MRT Station.
Said Ray Lee, 40, owner of clothing store The Little Flower At The End Of The Rainbow: "Signs and posters on the pillars to indicate where the mall is were only put up only after we (tenants) requested them.
"It is also puzzling that the information counter is on the fourth floor, which does not help lost customers much."
Tenants said the mall's fashion shops are not immediately visible to shoppers entering via the street-level passageway from 313@Somerset, resulting in them turning left towards Orchard Central instead.
Said public relations and communications officer Jon Lim, 28: "I can't (tell) whether I'm at Orchard Gateway or Orchard Central, and I don't know which shops are specific to Gateway nor if they are worth going to."
When The Straits Times visited the mall last week, there were only a handful of people browsing in the shops, visibly fewer compared with the two other malls.
"There are days when I don't sell anything at all," said Joanna Johnston, 54, owner of clothing store Anna Rainn.
Like a number of other tenants, she has asked the management for rental rebates. The Straits Times understands that some have received rebates of varying amounts.
Savills Singapore, the mall's property manager and leasing adviser, said the mall is considering mutual pre-termination agreements with a few tenants as part of an ongoing "tenant mix review".
It added that it will work with the 115 tenants to boost shopper traffic. This will include exhibitions and performances at the mall, and joint promotional activities with 313@Somerset and Orchard Central.
Location signs have also been installed at strategic locations in the three malls to help shoppers navigate, added Savills Singapore.
Said Ong Kah Seng, director of property consultancy R'ST Research: "The mall could differentiate itself by playing up its library and hotel connection, such as adding "geek corners" or giving special discounts to hotel guests."