Photo of Zuckerberg text-driving spreads via new app
MR MARK Zuckerberg is inadvertently spreading the word for a new app launched by Twitter co-founder Biz Stone after a user uploaded a photo of the Facebook founder texting and driving.
Jelly, available free on smartphones in the United States, lets people reach out virtually to friends, or friends of friends, when interested in finding out more about where one is or what is happening around them at a given moment.
User Ben Schaechter posted his photo of the Facebook founder, along with the words "Mark Zuckerberg texting and driving. How do you respond?", on Jelly.
The photo was also posted last month on Mr Schaechter's Facebook profile with the message: "Pulled up to the light and Mark Zuckerberg is right next to me. #dontTextAndDriveBro."
Despite being the 20th-richest person in the US last year, according to Forbes, the 29-year-old tech billionaire drives a Volkswagen GTI to work every day, The Daily Mail said.
Jelly queries are submitted to friends who also have the application, and notifications pop-up when answers are provided.
A blog post at the Jelly website explained: "Say you're walking along and you spot something unusual.
"You want to know what it is so you launch Jelly, take a picture, circle it with your finger and type 'What's this?'"
The app meshes with people's existing social networks, such as Facebook and Twitter.
Facebook last year modified its search features to allow members to tap into the social network's public data for answers to general questions, such as "What kinds of films do Republicans like?", but Jelly promises to provide insights to what is around a person at any time.
It also saw it as an advantage to let people ask questions with pictures.
"In a world where 140 characters is considered a maximum length, a picture really is worth a thousand words," Jelly said in a blog post for its launch.