Heinz sued in Australia over baby food claims
AUSTRALIA'S consumer watchdog yesterday launched court action against food giant Heinz, claiming it had made false representations about the health value of its Little Kids Shredz products for toddlers.
The Australian Competition and Consumer Commission (ACCC) said the products' packaging featured prominent images of fresh fruit and vegetables and statements such as "99% fruit and veg".
It alleges the images and statements make out that the products are of equivalent nutritional value to fruit and vegetables and are a healthy and nutritious food for children aged one to three.
Said ACCC chairman Rod Sims in a statement: "These products contain over 60 per cent sugar, which is significantly higher than that of natural fruit and vegetables."
Heinz denied the allegations and said it would challenge them. "Heinz takes labelling of products very seriously and complies with all Australian labelling and food laws," it said.
The product in question is no longer on the market, it added.