Bird? Plane? It's Superman flying to help the cable car
The Singapore Cable Car, once the preferred way to catch a bird's-eye view of the island, faces new competitors that offer higher vantage points, as well as a jaded local audience in search of fresh attractions. But it has decided that it wants to double its local ridership over the next two years. Apart from a new membership card that offers unlimited rides, it is turning to superheroes for help.