Ad-free access for YouTube users who pay?
YOUTUBE viewers might get the option of paid subscriptions for ad-free access to the popular online video-sharing service. A YouTube music-streaming service is expected to make an appearance soon, too.
These are among new options that YouTube is considering offering its more than one billion users, YouTube chief Susan Wojcicki said at a technology conference in California on Monday.
"YouTube is ad-supported, which is really great in the sense that it has enabled us to scale to a billion users; anyone can access the content," Ms Wojcicki said in an online video clip of her onstage conference chat.
"But there are going to be cases where people will say, 'I don't want to see the ads,' or, 'I want to have a different experience.' "
She also confirmed speculation that YouTube is working on a music- and video-streaming service that could compete with the likes of Pandora and Spotify.
She did not provide details, but is optimistic that the music service will debut soon.
"We are thinking about how to give users options," Ms Wojcicki said.