Nikon and Sony unveil prosumer cameras
PHOTOGRAPHY heavyweights Nikon and Sony unveiled cameras this week that could go toe to toe for the prosumer dollar.
Nikon yesterday introduced its first DSLR with built-in Wi-Fi and GPS, the D5300. The camera is an update to the D5200, and will take its place as Nikon's top-of-the-line camera for the beginner DSLR market.
The D5300 can be paired with Nikon's Wireless Mobile Utility app for Android and iOS, letting you shoot from a smartphone or tablet. Users can also transfer images.
The Verge reported that the addition of Wi-Fi and GPS should be a major one for beginner photographers. Though Sony has offered Wi-Fi in its cameras at this level for almost a year now, Nikon has ignored the option, while Canon has only recently brought the feature down from higher-end cameras.
The D5300 has no low-pass filter on its DX-format sensor, and includes a larger, 3.2-inch articulating display and a new image-processing engine, which should result in sharper images.
It is lighter too, weighing in at 530g compared to the D5200's 555g, and comes in black, grey or red.
The D5300 is expected to hit the United States later this month for US$1,400 (S$1,740) with an 18-140mm f/3.5-5.6 kit lens or US$800 body-only. The Singapore launch date and pricing will be announced later.
Earlier on Tuesday, Sony landed a punch with its Alphas - the new A7 and A7R digital cameras.
Touted as the world's smallest full-frame interchangeable-lens cameras, early reviews agreed that these mirrorless models with huge sensors blow away the competition in their class. And they could emerge as serious rivals to low- and mid-range DSLRs.
The A7, targeted at entry-level buyers as a DSLR alternative, features a 24.3-effective-MP sensor. The A7R, being pitched at professionals and advanced amateurs, packs a 36.4MP sensor. Both models come with NFC and Wi-Fi for easy pairing and direct transfer of photos to devices, as well as a 3-inch tilting LCD on the back.
But Sony's new Alphas also have price tags to match those of DLSRs. The body-only versions of A7R and A7 will go on sale in the US in December for US$2,300 and US$1,700, respectively.