New iPad mini stealth debuts in Singapore
IN A quiet launch that caught fans by surprise, Apple's latest iPad mini with Retina display was made available in Singapore yesterday via the tech giant's online store.
The 7.9-inch tablet costs $548 for its 16GB Wi-Fi model - $140 cheaper than the larger iPad Air. The 16GB Wi-Fi and cellular version of the mini goes for $728.
The 128GB Wi-Fi model, which has the largest storage capacity of its range, goes for $1,108, while the Wi-Fi and cellular model costs $1,128.
The other storage options are 32GB and 64GB. The slate is available in white and space grey.
With the addition of the high-definition Retina screen, the iPad mini resembles a slimmed-down version of the iPad Air. Like the latter, the new mini also comes with Apple's latest A7 processor.
While the iPad Air went on sale on Nov 1, Apple hadn't said when the smaller tablet would be available, beyond sometime this month.
The release of the iPad mini also comes just in time for the critical holiday-shopping period.
The iPad is Apple's second-biggest source of sales after the iPhone, accounting for US$71 billion (S$89 billion) in revenue last year. The Cupertino, California-based company sold 14.1 million units last quarter, down from 14.6 million in the previous three-month period.
Apple chief executive Tim Cook acknowledged that not everyone who wanted an iPad mini would be able to get one before the year was out, due to supply constraints.
THE STRAITS TIMES, BLOOMBERG