LG banks on G2 phone to upstage rivals

ERGONOMIC: The LG G2 boasts features that include control buttons moved to the back and a 5.2-inch screen.


    Aug 09, 2013

    LG banks on G2 phone to upstage rivals

    SMARTPHONE maker LG Electronics on Wednesday unveiled a new device to challenge Apple, Samsung and other rivals in the booming market.

    The G2 was introduced as the first in a new, premium smartphone line, and boasts features that include control buttons moved from the edges to the back, and a 5.2-inch high-definition screen spanning the front.

    LG said that rear buttons will be easier to access with the index fingers and will result in fewer dropped phones when people fiddle with volume while making calls.

    "Our definition of innovation today is technology that truly resonates with consumers," said LG mobile communications chief Park Jong Seok.

    He referred to the G2 as the most ambitious mobile phone produced by the South Korean company.

    LG said the smartphone's design incorporated lifestyle research showing that people want ergonomic designs, practical functions and intuitive interaction.

    It is the second-largest maker of Android-powered smartphones, with 6.5 per cent of the market in the second quarter of this year, according to a report released on Wednesday by International Data Corporation (IDC).

    Samsung is the world's top maker of Android smartphones with 39.1 per cent of the global market, but LG closed the gap slightly during the quarter, IDC reported.

    Google's Android software was the world's most popular smartphone platform, ending the second quarter with 79.3 per cent of the market, compared with 13.2 per cent for second-placed Apple, according to IDC.

    G2 phones will be released in South Korea in the coming weeks and then gradually rolled out in other countries, according to LG.

    Pricing was not disclosed.