Let your fave songs suggest paint colours
RECORD companies have long promoted music for helping to set a mood, and paint brands similarly highlight the power of a coat of well-chosen paint to create the right ambience.
Now, a paint company is marrying those notions, with a smartphone app that suggests paint colours based on consumers' favourite songs.
Users of Paintlist, a new app by Dutch Boy for iOS and Android, can either use their devices' microphones to identify a song they hear, as with the popular app Shazam, or select songs stored on their smartphones.
Then, as a rendering of the Dutch Boy character stirs a can of paint, the app analyses the song and, based on characteristics like tempo, suggests several colour palettes.
After identifying the song Towers by Bon Iver, for example, the app suggested a slate-blue shade called Baltic Sea for walls and, for trim, Pale Blue Spring and black.
Within the app, users can share the song-related palettes over Facebook and Twitter, and find retailers where the paint is available.
The app and an online advertising campaign promoting it are by Marcus Thomas, representing the agency's first work for Dutch Boy, a Sherwin-Williams brand.