Katie Couric to be face of Yahoo News
YAHOO made a fresh move on Monday to expand as a media group, naming a star "global anchor" as the face of its digital-news brand.
The California-based Internet giant hired long-time newscaster and talk-show star Katie Couric, who is well-known to United States TV viewers, having hosted programmes on top broadcast networks.
"Couric is joining the company as its Global Anchor, as part of Yahoo's ongoing commitment to reimagine how news and information are delivered and consumed," a Yahoo statement said.
Yahoo chief executive Marissa Mayer said Couric "will lead a growing team of correspondents at Yahoo News who will cover the world's most interesting stories and newsmakers".
Ms Mayer said in a blog post: "From pivotal coverage of natural disasters and historic elections to the royal wedding, the Olympic Games, ground-breaking interviews with heads of state and leading tastemakers, her experience is unmatched."
Couric, 56, will continue to host her daytime TV talk show, Katie, while being the "face" of Yahoo News and being part of features for Yahoo's home page, according to Ms Mayer.
Couric will begin with Yahoo News next year to help reshape coverage for the Internet giant, which hosts the biggest global-news website and is gradually moving to control more of the content.
She told news website Capital New York that the format for Yahoo's programming has not yet been defined.
She said: "We are trying to be very open-minded. What I am really excited about in working with the team at Yahoo is that there are no rules right now, we are going to try things, we are going to see how they go, we are going to see what people are interested in."