How Android's iconic bot was born
MS IRINA Blok may have drawn one of the most recognised logos in the world, but her association with the green Android logo has not made her famous.
Ms Blok can think of only one incident when she garnered the public's attention for designing it.
In 2010, she and her six-year-old daughter were in a cinema waiting for Alice In Wonderland to begin, when the Android logo flashed on the screen.
Her daughter stood up suddenly and yelled: "My mummy invented that!"
Everyone in the row in front of them turned around to stare. Ms Blok was so embarrassed, she said, she sank down in her seat and hid behind her tub of popcorn.
The Android logo was born three years earlier, when Ms Blok worked as a designer at Google.
As Google prepared to endorse the Android software platform for mobile devices, she and her design-team colleagues were told to create a look for the software - something that consumers could identify easily.
The logo, she was told, should involve a robot, and so she studied sci-fi toys and space movies - anything that might help her create a character.
In the end, she took inspiration from a distinctly human source: the pictograms of the universal man and woman that often appear on toilet doors. She drew a stripped-down robot with a tin-can-shaped torso and antennas on its head.
While Ms Blok worked on her design, she and her colleagues agreed that the logo, like the software, should be open-sourced.
"We decided it would be a collaborative logo that everybody in the world could customise," she said. "That was pretty daring."
Most companies, of course, defend their trademark from copycats, and million-dollar lawsuits have been filed over the rights to corporate insignia. This one would remain free.
In the years since, the Android logo has been dressed up as a ninja, given skis and skateboards, and even transformed into a limited-edition Kit Kat bar.
Ms Blok - who is now the creative director of Edmodo, a social network for students and teachers - said that creating the logo was like raising a child.
"You give a life to this individual, and then it has a life of its own."
"We decided it
would be a
that everybody in
the world could
MS IRINA BLOK, CREATOR OF THE ANDROID LOGO