Sticker Lady's Movember mission
THE mighty moustache, often seen as a symbol of virility for men across the world, will be popping up across the island over the next month or so.
To spread the men's-health message of Movember - an annual charity initiative held across the month of November - graphic designer Samantha Lo has come up with special artwork, featuring various styles of moustache, for the occasion.
Movember encourages men to grow a Mo, or moustache, to "effectively become walking, talking billboards for commonly unspoken men's-health issues like prostate cancer and depression", according to a press release.
It is the second year the initiative has taken place in Singapore. Last year, Movember raised $743,000, with benefits going to Singapore Cancer Society as well as Movember's own Global Action Plan, which funds research and development on prostate cancer here.
Speaking of her decision to support the cause, 27-year-old Lo said: "As an artist, I understand the importance of a symbol in helping to create change.
"It would be great if people would look at it, smile, and compete among each other to grow the craziest (moustache) and raise money for the cause."
Lo is better known as the "Sticker Lady", after she was arrested last year for stencilling "My Grandfather Road" on public roads and pasting tongue-in-cheek stickers on traffic-light buttons. She was ordered to perform 240 hours of community service as part of her sentence.
Lo's moustache designs will adorn various food-and-beverage and retail outlets, as well as some barbershops.
Many of these outlets are going beyond just showcasing Lo's artwork. Mogambo Bar & Restaurant in Boat Quay, for instance, has set up its own fund-raising team on the Movember website, and will be throwing a special party at the end of next month to mark the close of the event.
For more information on Movember or to sign up to raise funds, visit sg.movember.com