Restaurant playground for local online retailers

QUIRKY ITEMS: Four & Twenty's inventory includes artisanal homeware and decor suitable for both the home and the office.


    Nov 01, 2013

    Restaurant playground for local online retailers

    IF YOU happen to be gallivanting along East Coast Road, be sure to drop by the Mad Nest restaurant, where 14 local retailers have congregated at the gallery-cum-eatery space for a pop-up exhibition.

    The fourth instalment since Mad Nest's inception in August last year, the exhibition, titled Treats of the Trades, is where virtuality meets reality, as local online retailers are rendered a physical platform to showcase their fashion, craft and lifestyle products.

    The brainchild of a joint collaboration between the restaurant and communications, new media and branding studio Uniform, Treats of the Trades has been meticulously ideated, curated and executed by the organisers from start to finish, in an effort to provide a tangible platform for young, emerging local talent. All exhibits are administered without a fee.

    Comprising of an eclectic mix of vendors - ranging from the sartorial offerings of Crawford and Sons, to the local heritage-inspired knickknacks from When I Was Four, the artisanal homeware products from Four & Twenty, and the often-overlooked album art works of local record labels Kitchen Label and Riot Records - the retail exhibition hopes to expose a wider audience to these lesser-known underdogs of the local retailer scene.

    Having launched three previous exhibitions that featured a variety of aesthetics - including fine arts, photography and illustration - Mr Darren Lee, director at Uniform, told My Paper that the current instalment hopes to expose people to craftsmanship and more painstakingly created products, taking into consideration the residences and (relatively) slower tempo of life in the East.

    "The idea is for people to start taking an active role in pursuing lesser known creative paths. We also want to show people that creativity and entrepreneurship in Singapore are alive and thriving," explained Mr Lee.

    Of the exhibition, Mr Jerome Wang, co-owner of Mad Nest, noted: "We wish to draw different crowds of people with the exhibition and hopefully cement ourselves as a place for food, drinks and art."

    Mad Nest is located at 378/380 East Coast Road. Treats of the Trades runs till Nov 19.