Aug 12, 2016

    Man Utd can make money from Pogba


    THE world-record fee paid by Manchester United for Paul Pogba could pay dividends as long as

    the French star lives up to his billing.

    A jump in kit sales, an increase in the

    image rights of the player, and potentially an

    added value on a future transfer could see

    the club ending up with a profit.

    Experts at consultants Deloitte see the acquisition of Pogba as United's possible bid

    to emulate the "Galacticos" business model

    set by Real Madrid, the world's richest club.

    Economist Bastien Drut highlights the recruitment of "big personalities" such as

    manager Jose Mourinho, Zlatan Ibrahimovic

    and, especially Pogba, who is capable of "maximising revenues through his marketability".

    "Cristiano Ronaldo's transfer broke even

    after two or three years just from kit sales," according to Mr Drut.

    "Manchester United is a little bit like

    Real Madrid, it's a brand recognised throughout

    the world, so it is possible to imagine that

    profit can be made from Pogba's transfer

    in three or four years' time."

    Pogba is already a fan favourite.

    He is the eighth-highest jersey seller in the

    world - his Juventus kit sold 667,000 units

    last year according to the Euromericas agency.

    That is promising for United, with the Frenchman not far behind his two team-mates Ibrahimovic (seventh, 865,000 sales with PSG)

    and Wayne Rooney (sixth, 877,000 sales).

    In addition to kit sales, the marketing potential of the player known as "la Pioche" emerges

    as the other main income source for United.

    With his unique hair style, popularity with

    young fans and millions of followers on social media (6.9 million on Instagram) the 23-year-old

    is, just like David Beckham, a "marquee-player".

    United's board members are counting on that.

    According to French newspaper L'Equipe,

    the player will earn 13 million euros (S$19 million) a year but will give 80 per cent of his image rights to the Red Devils, at an estimated value of

    45 million euros a year.