Man Utd can make money from Pogba
THE world-record fee paid by Manchester United for Paul Pogba could pay dividends as long as
the French star lives up to his billing.
A jump in kit sales, an increase in the
image rights of the player, and potentially an
added value on a future transfer could see
the club ending up with a profit.
Experts at consultants Deloitte see the acquisition of Pogba as United's possible bid
to emulate the "Galacticos" business model
set by Real Madrid, the world's richest club.
Economist Bastien Drut highlights the recruitment of "big personalities" such as
manager Jose Mourinho, Zlatan Ibrahimovic
and, especially Pogba, who is capable of "maximising revenues through his marketability".
"Cristiano Ronaldo's transfer broke even
after two or three years just from kit sales," according to Mr Drut.
"Manchester United is a little bit like
Real Madrid, it's a brand recognised throughout
the world, so it is possible to imagine that
profit can be made from Pogba's transfer
in three or four years' time."
Pogba is already a fan favourite.
He is the eighth-highest jersey seller in the
world - his Juventus kit sold 667,000 units
last year according to the Euromericas agency.
That is promising for United, with the Frenchman not far behind his two team-mates Ibrahimovic (seventh, 865,000 sales with PSG)
and Wayne Rooney (sixth, 877,000 sales).
In addition to kit sales, the marketing potential of the player known as "la Pioche" emerges
as the other main income source for United.
With his unique hair style, popularity with
young fans and millions of followers on social media (6.9 million on Instagram) the 23-year-old
is, just like David Beckham, a "marquee-player".
United's board members are counting on that.
According to French newspaper L'Equipe,
the player will earn 13 million euros (S$19 million) a year but will give 80 per cent of his image rights to the Red Devils, at an estimated value of
45 million euros a year.