May 05, 2016

    Foxes may get more than $300m windfall as champions


    LEICESTER City have the chance of making anything between £150 million (S$295 million) and £250 million from their sensational Premier League triumph, according to sports marketing experts.

    Yet though the Foxes will gain this substantial windfall, they still have a long way to go to join the true big-money elite of world football.

    The club who had never won the top-flight crown in their history will cash in through the £90 million in prize money from the Premier League, and income from competing in Europe's Champions League next season, as well as increased TV and match day revenue.

    With Leicester's increasing attraction to sponsors as the champions of the Premier League, which possesses remarkable global appeal, it could all be worth as much as £150 million to the club, said sports and entertainment intelligence firm Repucom on Tuesday.

    Other experts have put the estimates much higher with some British media reports suggesting that the figure could be much nearer £250 million, particularly if Leicester's success proves to be more than a one-season wonder.

    A story which had echoes of Leicester's triumph was Atletico Madrid's breaking of the Barcelona-Real Madrid duopoly to win La Liga in 2014.

    Based on Atletico's increased match day and commercial revenues, Leicester can expect to see between a £10 million and £15 million boost in that area.

    The number of visitors to the city has grown rapidly since the discovery of the remains of King Richard III in 2012 and tourism chiefs now hope that the title conquest will prove a draw card for Leicester too.