Oct 19, 2016

    Eleven scores 4-year NBA deal

    ELEVEN Sports Network will broadcast National Basketball Association (NBA) games in Singapore for the next four seasons, beginning with the 2016-17 season which starts next week, after inking a multi-year broadcast rights deal announced yesterday.

    Fans who are already subscribers of Eleven - whether through pay-TV services such as SingtelTV, StarHub Go and Toggle or through the Eleven website or its mobile application - can watch the games on Eleven channels without additional charges.

    The four-year deal gives Eleven broadcast rights to televise the regular season, All-Star game, NBA Play-offs as well as the Conference Finals and Finals.

    It also includes repeat primetime telecasts and NBA shows, including NBA Action and daily highlights.

    Eleven, which has three channels - Eleven, Eleven Sports and Eleven Plus - replaces StarHub as NBA's broadcast partner, after the pay-TV service's partnership with NBA expired this month.

    Said Eleven Sports Network Group's managing director Danny Menken: "The NBA is one of the biggest sports properties in the world and we are delighted to be the network bringing it to fans in Singapore."

    NBA Asia's managing director Scott Levy added: "Singapore is an important market for us and we've conducted numerous events here, including the recent introduction of the Jr NBA programme, marking the sixth South-east Asian country to adopt our youth development platform...

    "We look forward to bringing even more NBA experiences to our Singaporean fans."

    Eleven also broadcasts English Premier League matches and the Fina/airweave Swimming World Cup.

    Fans can subscribe via or through the Eleven Sports Network app, available for download from Google Play or the App Store.