The new superfood - for your skin
MAD Men's January Jones made the headlines last year when she admitted to eating her placenta after giving birth to her son, Xander.
Recently, the 35-year-old spoke out about her decision, saying that dehydrating the organ and eating it in the form of vitamin capsules helped her beat post-baby blues.
"It's a very civilised thing that can help women with depression or fatigue. I was never depressed or sad or down after the baby was born, so I'd highly suggest it to any pregnant woman," she told Glamour magazine.
It's not only women who've given birth who benefit from taking placenta, which comes in several forms.
In fact, it's being called a "superfood" by some, and is seen as a form of holistic medicine in some cultures around the world.
In Asian countries, placenta products are popular for their rejuvenating properties, and are used to relieve age-related skin problems.
The placenta, an organ which develops in female mammals during pregnancy, transfers oxygen and nutrients from the mother to the foetus. It is expelled, together with the baby, during childbirth.
Jones is one of many celebs to discover the positive effects of consuming placenta, which contains high levels of vitamins, particularly vitamin B6.
An easy source of placenta can be found in products from Dr Ci:Labo, which come in tablets, drinks, and even jelly forms. The brand - developed by a team of dermatologists - recommends its placenta products for sagging skin, wrinkles, menopause and fatigue.
The source of the placenta is not human. The placenta comes from Specific Pathogen Free pigs. These domestic pigs are also known as "clean pigs", and are reared under strict sanitary conditions.
The condition of the growing pigs is checked in detail. In order to prevent any external bacteria from contaminating the farm, driving into the farm is strictly prohibited.
Worried that the products taste bad? Have no fear. The jelly, for instance - which contains collagen and hyaluronic acid - comes in flavours like sweet rose and peach, and is low in calories.
The brand's latest product, Placenta Gold, is for those who are keen to consume high quantities of placenta. Each bottle contains 2,500mg of placenta.
The result? Plumper, firmer skin.