Italian design on a budget
ITALY is a design trendsetter, with Milan often dubbed the fashion capital of the world.
Its furniture is no different. Even in the 1900s, Italian interior design was acknowledged as the height of class and sophistication.
Its furniture designs were copied around the world, and even World War II (WWII) did little to bring it down.
In fact, the period after WWII marked the rise of Italian interior design to its avant-garde status today.
With the post-war industrial boom, Italy saw growth in mass-made furniture.
And the 1960s and 1970s saw Italian interior design approach its pinnacle of stylishness.
In the late 1970s and early 1980s, notable Italian fashion houses joined the game, with furniture being branded by the likes of Prada, Versace, Armani, Gucci and Moschino.
An example of classic Italian furniture is the post-modern bookcase made by designer Ettore Sottsass. Inspired by musician Bob Dylan's song, Memphis Blues, the bookcase became a huge cultural icon of the 1980s.
Each bookcase costs $20,000 today, a small fortune by most standards.
But there are more budget-friendly ways to add a touch of Italian class to your home.
At Furniture Club, "everything's Italian, except the price", according to one of its slogans.
The idea originated from research that the firm carried out to identify trends in the furniture industry, as well as customers' needs and wants.
The findings showed that there was a growing demand for genuine, yet affordable, Italian furniture. In line with this, Furniture Club's brands are priced considerably lower than other Italian brands in the market.
Its latest acquisition is Ego Italiano, a brand from Matera in southern Italy.
Based on its philosophy of "Return to the Essence", Ego Italiano offers a no-frills, back-to-basics design.
Every single piece is conceived and designed by Ego Italiano's in-house designers, and made locally in the famous furniture town of Matera in southern Italy.
For more information, visit www.furnitureclub.sg