Combat ageing with Dead Sea minerals

NATURAL ROOTS: Ingredients like brown algae laminaria digitata, which is known for its antioxidant properties, can be found in Ahava's Age Perfecting Hand Cream.
Combat ageing with Dead Sea minerals

GET RESULTS: Ahava's Age Control Even Tone Moisturizer helps to slow the production of dark spots and visibly brightens the skin.


    Mar 18, 2014

    Combat ageing with Dead Sea minerals

    DEVELOPING wrinkles, fine lines, dark spots, as well as dull, dry skin are some of the most common signs of ageing, which are often a bane for many women.

    But growing older does not necessarily have to come with these trouble spots - not if you have some of the best ways to tackle them.

    Ahava Dead Sea Laboratories, a leading Dead Sea skincare product brand from Israel, may have just what it takes to reverse the visible signs of ageing with its natural, mineral-based products.

    Take its Time To Smooth product line, which is designed specially to address the first signs of ageing. Here is a look at two of its latest anti-ageing offerings.


    Age Perfecting Hand Cream Broad Spectrum SPF 15 Dark Spot Correction

    Powered by Osmoter, Ahava's own proprietary concentrate of Dead Sea minerals, and other ingredients indigenous to the Dead Sea region, this product helps to restore the skin's hydration for more youthful-looking and supple skin.

    It also reduces the appearance of stubborn dark spots with ingredients like brown algae laminaria digitata, known for its antioxidant properties.

    Clinical research has shown that 88 per cent of users experienced a significant and measurable reduction in the appearance of dark spots after just eight weeks of use.

    The hand cream offers protection against premature ageing as well. A 75ml tube retails at $42.


    Age Control Even Tone Moisturizer Broad Spectrum SPF 20

    This daily moisturiser features exclusive technologies such as the VF Brightening Accelerator Complex, a combination of botanical vitamin-based ingredients, including jujube fruit extract. It helps to slow the production of dark spots and visibly brightens the skin.

    The product also contains Ahava's Urban Complex, a mix of Dead Sea minerals and rare plant extracts, such as red seaweed, a UVA-absorbing compound due to its high protein and vitamin content. Together with ultra-violet filters, it provides protection against premature ageing.

    In a series of consumer trials, 96 per cent of users saw more even-toned skin in just 14 days, while 86 per cent of users saw their complexion brighten after 28 days. In addition, all of them reported that their skin felt more hydrated.

    A 50ml jar retails at $96.

    The first 250 customers who present a cutout of this article at the Ahava stores at The Centrepoint (#03-12) or Raffles City Shopping Centre (#B2-17) stand to receive a free sample set.

    Ahava Dead Sea Laboratories' products are available at all Ahava stores, its online store at www.ahava.com.sg, and selected Guardian pharmacies.