Jul 02, 2013

    Fashionable Kylie sets sights on US

    KYLIE Minogue, the Australian pop star known for dance hits like The Loco-Motion and Can't Get You Out Of My Head, has sold more than 68 million records globally.

    However, the 45-year-old admits that she has never truly mastered the United States market, despite her widespread popularity in Europe, Asia and the Middle East.

    She is trying to change that by reframing herself as a fashion icon.

    Last month, Running Press released Kylie: Fashion, an ode in photographs to her sartorial high points as a performer.

    It was written with her long-time stylist, Mr William Baker, and carries a rhapsodic foreword by designer Jean Paul Gaultier.

    Along with flamboyant costumes, like Gaultier's anime-geisha tour outfits from 2008, the book contains examples of Minogue's cover shoots for influential fashion magazines like i-D and The Face.

    In February, she announced that she was parting with Mr Terry Blamey, her manager of 25 years, and signing with Roc Nation, rapper Jay-Z's influential entertainment company which has worked with Rihanna and Rita Ora. Since then, she has been spending time in Los Angeles, recording tracks with Roc Nation producers Timbaland and Pharrell Williams.

    Minogue said: "I think they feel it's an interesting challenge to take on someone who has such a (musical) history that they had nothing to do with. I don't know if it's about taking it to the next level or just another level."

    While the success of The Loco-Motion (1987) faded in the US, the rest of the world was "going nuts", said Minogue, referring to the commercial success of her albums like Enjoy Yourself (1989).

    The last time she made waves in the US was in 2001, for her biggest dance hit Can't Get You Out Of My Head and its music video, along with the corresponding album Fever, which made its debut on the Billboard 200 chart at No. 3.

    Mr Jay Brown, president of Roc Nation, does not see the singer's age as a hurdle. He said: "I don't know how you can put an expiration date on an artist - that's up to them."

    Said Minogue of her age: "I certainly don't feel it. You constantly see stories like 'look 10 years younger', '40 is the new 50', '50 is the new 60'.

    "Who knows? We can't stop time, so you've just got to make the most of what you have."