Chopra is first Indian Guess girl
BOLLYWOOD actress and singer Priyanka Chopra has been signed by American fashion brand Guess as its global brand ambassador for next year, making her the first Indian Guess girl.
The 30-year-old joins the list of Guess girls - including Claudia Schiffer, Anna Nicole Smith, Drew Barrymore, Adriana Lima and Paris Hilton - who have been the face and body of the fashion denim brand, reported E! News on Monday.
According to the report, Guess president and co-founder Paul Marciano signed the former beauty queen after just one meeting. He said that Chopra reminded him of a young Sophia Loren.
"With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador," said Mr Marciano.
The black and white Guess ads were shot by Canadian rock star and photographer Bryan Adams, and feature the Bollywood beauty in a Mediterranean villa with Guess' signature hairdo and cat eyeliner.
During an interview with E! News at the Guess studios in downtown Los Angeles, Chopra said she is "pretty much quintessential Guess - feminine, big hair, big eyes, the doe-eyed look".
"I really do believe that women should always be feminine and beautiful, and not skinny, but rounded," she said.
Chopra, who is currently endorsing eight brands, is the third Indian celebrity to have been signed as a global brand ambassador.
The other Indian stars who have been global ambassadors are actor Shah Rukh Khan, for luxury-watch brand Tag Heuer, and Aishwarya Rai Bachchan for L'Oreal. Khan has been with Tag Heuer for the last 12 years.
One of Bollywood's most recognisable stars, Chopra got her first taste of showbiz when her mother secretly entered her in a Miss India competition when she was 17.
She has since become one of Bollywood's highest-paid actresses, with a number of awards under her belt.
Her English-language album will debut later this year. Her single - In My City, featuring will.i.am of Black Eyed Peas - debuted as the theme song for the NFL Network's Thursday Night Football in the United States.
"I'm like (Guess') first brown model," Chopra told Women's Wear Daily.
"For a global fashion brand, for them to move their campaign into a global space, for me it's an honour."