Aug 22, 2013

    1D fans mass for movie premiere

    BRITISH boy band One Direction, known for hit song What Makes You Beautiful, were greeted by more than 3,000 screaming fans on Tuesday at the London premiere of their 3-D documentary movie, This Is Us.

    The Sony Pictures documentary, which premieres here next Thursday, features concert footage, and the group's life backstage and on the road over the last two years.

    One Direction - formed on Simon Cowell's TV talent show The X Factor in 2010 and comprising members Harry Styles, Zayn Malik, Louis Tomlinson, Liam Payne and Niall Horan - have built a devoted fan base around the world of mainly teenage girls.

    In London's Leicester Square, fans camped out days ahead of the premiere to catch a glimpse of their idols, whose ages range from the late teens to early 20s.

    Precautions were taken to protect the band by erecting black barricades around the gardens in Leicester Square.

    "There's been a lot of grabbing today, a lot of grabbing," Payne said as he joked with reporters about the eager fans.

    One Direction are expected to become the world's first billion-dollar boy band next year.

    The earnings will come from the quintet's album sales of 30 million, merchandise, fragrances, make-up range, documentary movie and worldwide concert tours, according to Business Insider's calculations.


    One Direction: This Is Us will open here next Thursday. There is a 1D World Store at The Cathay from now till Sept 3, offering exclusive and limited-edition One Direction items.