Thanks for Beckham hot shots, H&M
DAVID Beckham is at it again, doing what he does best - posing in his undies.
This time, it's not to pimp a fragrance line, but to draw attention to the fact that his new David Beckham Bodywear apparel for H&M has hit the shelves.
Launched yesterday, the campaign sees Beckham, 38, flaunting that amazing physique as he stands in a stark, tiled locker room.
While he has been photographed in some henley shirts ($49.90 each), it's the shots of him shirtless that catch the eye.
There he is, staring at you, clad in only a pair of jersey pyjama pants ($59.90).
And there he is again, his expression intense, as he stands in the locker room in just his trunks ($59.90 for a pack of three).
There's a heritage-sportswear feel to the line, with raglan-sleeve jerseys and henleys made in athletic greys.
Pyjamas - perfect for lounging around in - come in ribbed, comfy material in pants, as well as full-length pieces or short pants in drawstring jersey.
The focus is on fit, fabric, comfort and style, the result of 18 months of research to create a bodywear collection of new classics.
"I love the heritage-athletic style of the new pieces in my Bodywear collection at H&M," Beckham said in a press statement.
"The vests, pyjama pants and raglan-sleeve tops are already wardrobe favourites for me that I know I'll wear all season long," he said.
The David Beckham Bodywear collection is in H&M shops now. Visit www.hm.com/sg for a list of stores.