Girls, check out these pretty faces

NATURAL: The Face Shop chose actor-singer Kim Hyun Joong to be its ambassador because of his smile and healthy image.
Girls, check out these pretty faces

TRENDSETTER: Fashion-forward rapper G-Dragon makes a bold statement sporting hot red lipstick in ads for The Saem.
Girls, check out these pretty faces

POPULAR: Actor Lee Min Ho's overwhelming popularity caused the website for his innisfree campaign to crash last year.
Girls, check out these pretty faces

CHARMING: Super Junior M, a division of boy band Super Junior, was made Tony Moly's ambassador this month. The South Korean group has an international following overseas that includes Singapore and China.


    Sep 20, 2013

    Girls, check out these pretty faces


    Brand: Etude House

    These five fresh-faced boys showed that they are worth every dime of their endorsement fees when they drew 3,500 fans to the annual Etude House Pink Play Party held here last month.

    They can be seen in television commercials, print ads, and have created perfumes, for the brand.

    Buy: Etude House's MiniMe Be My Princess range of scents, which are each based on a SHINee member's idea of his ideal girlfriend. Available at $26.90 each at all Etude House outlets such as in Bugis Junction and Causeway Point.


    Brand: The Face Shop

    Actor-singer Kim's role in hit Korean drama Boys Over Flowers (2009) boosted his popularity overnight, leading to multiple endorsement deals, such as the one he snagged with The Face Shop in 2010.

    A spokesman for The Face Shop said Kim was chosen for his "natural smile, healthy image and well-built physique".

    Buy: Natural Sun AQ Smart Cushion that provides coverage and cools the skin. Available at $39.90 at all The Face Shop outlets such as in Bugis Junction and Plaza Singapura.


    Brand: Tony Moly

    Super Junior M - a division of the A-list boy band Super Junior - was minted as Tony Moly's ambassador earlier this month.

    Super Junior M has an international following that includes Chinese fans, whose hearts Super Junior M have captured by serenading them in Mandarin.

    Buy: Backstage Gel Eyeliner, which has a creamy texture that glides over the edge of those peepers with ease. Available at $19.90 each at all Tony Moly outlets such as in Raffles Exchange, Bugis Junction and Jem.


    Brand: The Saem

    This fashion-forward rapper, who is a member of boy band BigBang, made a bold statement sporting hot red lipstick in ads for The Saem.

    The trendsetter's portrait can be seen plastered on the packaging of the brand's facial masks.

    Buy: The GD Eco-Energy Gel Mask Sheet (Whitening) and Global Eco Red Lipstick. Products are not available in Singapore, but can be found on online shopping sites such as eBay or South Korea-based GMarket.


    Brand: Somang

    The tubby Gangnam Style rapper may seem like an unlikely candidate to hawk beauty products, but he fronts the men's line of products for Somang.

    Women just can't seem to resist putting on a facial mask that comes in the cartoon likeness of the rubber-faced guy.

    Buy: Psy Energy Factor Mask Hyaluronic acid facial-mask sheet - as a fun keepsake or for functional skincare reasons. The Somang shops here do not stock Psy products, but the facial mask is available at $6.80 per piece at A Must Shop at Far East Plaza #04-110C.


    Brand: innisfree

    So fervent were the fans of this Korean actor that, when his online campaign for innisfree was launched, the flood of traffic to its website last year caused it to crash.

    And, the overwhelming turnout for his 2009 Singapore fan meet for another beauty brand was cancelled for safety reasons.

    Buy: Green Tea Seed Serum, which hydrates the skin with natural ingredients harvested from organic green-tea gardens on the South Korean island of Jeju. innisfree products will be available in Singapore when its stores open in November. Check out innisfreesingapore for updates.