It pays to tap social media in talent hunt
SINGAPOREANS are among the most active social media users in the world, with 2.2 hours of their daily lives spent using it.
The city-state currently sits in second place globally in terms of the social media penetration rate, second only to the UAE.
The social media boom is changing Singapore's labour-market landscape. The 2013-2014 Randstad World of Work Report found that more than one-third of employees in Singapore use social media and online professional networks to find their next job.
Social media is also growing as a tool for jobseekers to research a company's culture, management and employee benefits before applying.
It is not surprising then that employers who get on board the social media bandwagon to develop a first-rate talent strategy will be successful in attracting top talent.
However, before jumping in, there are a number of factors to consider to ensure you get the most out of social media as an effective recruiting tool.
MAXIMISE YOUR WEBSITE
A company's website is one of the most important mediums to reach new customers and potential employees - it is the first place a jobseeker will go to before applying for a job at a new company.
But, despite the growing importance of having a solid digital footprint, many companies' websites are outdated and difficult to navigate.
This can cost the company its first opportunity to grab attention and build an emotional connection with jobseekers.
To make your website engaging to potential employees, you need to include information on your company's vision, management and culture, as well as testimonials from current employees.
Enhance your company's image by showcasing the diversity of your employees, the variety of roles on offer and the breadth of clients your company services.
Videos and high-quality pictures will increase appeal and encourage user engagement.
You can also boost the visibility of your website in search results by editing the content to include key words that potential employees may use when searching for a job in your field.
SEEK OUT-OF-THE-BOX JOB APPLICATIONS
With the growth of social media, traditional cover letters and two-page resumes may become a thing of the past. Attract outstanding jobseekers through a unique application process that encourages innovation and creative thinking.
By requesting that applicants submit a short video showcasing their qualifications, skills and past work experience, and why they would be a perfect fit for the company, you'll attract the cream of the crop of employees who are willing to make the effort to rise to the top.
MAINTAIN TWO-WAY COMMUNICATION
With the advent of social media platforms like LinkedIn, Facebook, Twitter and YouTube, there are endless opportunities for you to engage in two-way communication with existing and potential employees.
The key to optimising positive two-way communication is to provide honest and transparent information that's true to the company's real values and practices. Assigning resources to respond to questions, feedback and complaints will help build a foundation of trust with your audience.
Twitter is one of the better tools to engage in such two-way communication. The prominence of hashtags creates the chance for your company to know what kind of discussions are trending among jobseekers and to also be part of the industry's conversations.
This is a good way to get exposure to top talent who are also using this platform.
Achieving business success starts with hiring the right talent, and social media provides an excellent platform for you to connect with and attract them to work for your organisation.
Given the tight labour market, leveraging social media for talent attraction may just be the answer to gain that competitive edge in the human capital market.
The writer is the country director (Singapore) of human resource firm Randstad.