Remembering made in Singapore products

WELL KNOWN: The Axe Brand Medicated Oil will be showcased in an NHB exhibition next year.


    Oct 25, 2013

    Remembering made in Singapore products

    COMMONLY mistaken as a "made in Hong Kong" product, the Axe Brand Medicated Oil can trace its roots back to 1928 when Mr Leung Yun Chee, an immigrant from China, set up Leung Kai Fook Medical Company in Singapore.

    The medicated formula - which helps to relieve giddiness, headache, stomach ache, blocked nose and cold - has stayed in the Leung family through the decades and is one of 50 made-in-Singapore products that the National Heritage Board (NHB) will be showcasing in an exhibition next year.

    The exhibition is the result of a research project tracing the growth of Singapore's manufacturing industry. It will also be part of the board's efforts to mark 50 years of Singapore's independence in 2015.

    Other products to go on display will include packets of Boncafe coffee beans from the 1960s, Diethelm furniture pieces, Chuen Cheong Tiger Brand soya sauces, Khong Guan biscuits and a Setron television set from the 1960s.

    Mr Alvin Tan, group director of policy at the NHB, said his team had shortlisted more than 70 products.

    They come from a range of categories such as food, fashion, furniture, accessories, electronics and household goods.

    To prepare for the exhibition, the researchers tapped newspaper reports and company publications such as annual reports, and also conducted interviews with owners and representatives of some of the companies involved.