Minion toys pricier here than in US

CUTE CRITTER: This Despicable Me minion toy from Toys “R” Us is listed at S$119.90 on the toy retailer’s Singapore website, but costs US$34.99 (S$44) on the US website and online store Amazon.


    Jul 12, 2013

    Minion toys pricier here than in US

    OVER two weeks ago, Singaporeans were gripped by a Hello Kitty frenzy.

    Now, another character has ousted the feline.

    Enter the minions from the Despicable Me films. Their popularity has sparked interest in toys based on the critters, especially after Despicable Me 2 opened in cinemas here last Thursday.

    Fast-food chain McDonald's bundled free minion toys with every purchase of a Happy Meal yesterday. The promotion features nine different designs and is expected to run for three weeks.

    New designs will be launched at 11am every Thursday, and each customer will be limited to three toys.

    My Paper understands the toys were sold out at McDonald's Springleaf Tower outlet within 40 minutes of going on sale at 11am.

    However, not all outlets got the same response, as the Toa Payoh Lorong 1 outlet still had stocks at about 1pm.

    Designer Dara Lim, 25, who bought two Happy Meals to get two toys, said: "I'm still considering getting Toys "R" Us minion toys."

    The Toys "R" Us Singapore website lists two talking Despicable Me 2 minion toys priced at S$119.90 each.

    But the same toys on the Toys "R" Us United States site and online store Amazon are listed at US$34.99 (S$44) each.

    The price difference drew the ire of many netizens. A netizen called m0ngs7er wrote on Toys "R" Us Singapore's website that the store here should "at least...match the prices offered elsewhere".

    The toy retailer and Thinkway Toys, the Canadian maker of Toys "R" Us' minion toys, did not respond to inquiries by press time.

    There are no guidelines for price control here, said Mr Seah Seng Choon, executive director of the Consumers Association of Singapore.

    He said: "The US and Singapore have different cost structures. Hence, the pricing can be very different. Currency conversion is just one factor."

    He added that businesses that overprice risk losing customers.