Hello Kitty cards sold out for now

ADORABLE: EZ-Link launched its Hello Kitty card series on Oct 29. The Hello Kitty Apple Joy design was sold out yesterday.


    Nov 12, 2013

    Hello Kitty cards sold out for now

    MANY fans who wanted to get their hands on Hello Kitty ez-link cards that went on sale yesterday were left disappointed.

    One of them, who posted as "Sau Siong" on citizen-journalism website Stomp, said that he started queueing at the Sengkang Transit Link office in the early morning, but was told later that all cards had been sold to the first four people in the queue. Others also complained on Facebook about not being able to get the cards despite visiting several locations.

    The Hello Kitty Apple Joy and Sharing Hearts designs went on sale at selected Transit Link offices yesterday.

    The hoo-ha over the cards comes after long queues and fights over Hello Kitty toys sold as part of a McDonald's promotion in the middle of the year.

    The good news is that the Kitty cards are being restocked.

    EZ-Link vice-president Johanna Toh told MyPaper: "The response was overwhelming and, hence, we're working to restock the designs at Transit Link ticket offices to ensure customers will get their cards."

    This was despite it putting out a "substantial quantity of cards", although she did not reveal the number.

    Four designs that have gone on sale so far will be restocked, she said. They include those launched yesterday, and the Hello Kitty Polka Dot Apples and Hello Kitty with Teddy designs.

    EZ-Link launched its Hello Kitty card series on Oct 29 with four designs.

    There are a total of eight standard designs. Of these, four are available only at Transit Link offices, and the other four available only through EZ-Link's online shop.

    The Facebook page for the online shop was busy, with fans asking for the cards to be restocked. Those who collect all eight designs will stand a chance to win a 76cm-tall Hello Kitty plushie.

    There will also be four limited-edition cards that will go on sale from next month.