Apple said to unveil 'iRadio' today
APPLE, aiming to overcome recent missteps and keep its cutting-edge reputation, is expected to unveil a streaming music service, along with fresh hardware and software at an annual conference today.
Speculation that Apple will provide developers with a look at an online radio service heightened last Friday with reports that the California company had inked a content deal with Sony Music.
Universal and Warner music groups are already said to be on board with Apple, and enlisting the Japanese entertainment giant would mean that all three major music labels have been won over to the service.
"They need a streaming audio service to remain at the forefront of their customers' music experience," said Forrester analyst Charles Golvin.
Apple appears to have the software and services in place and had only to work out "niggling details" regarding business relationships with labels owning music and publishing rights, according to Mr Golvin.
"I would not be surprised to see an Apple radio service or streaming music service," Gartner analyst Van Baker said while sharing his thoughts on the Apple Worldwide Developers Conference (WWDC), opening today.
Along with an iOS 7 given a style makeover by Apple hardware design guru Jonathan Ive, WWDC will likely showcase improvements to the maps application and other programs for tasks or entertainment.