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Rediffusion on 'air' again

GRAND RETURN: Rediffusion owner Eeva Chang and creative director Dick Lee were at the radio station's relaunch yesterday. The potential DJs did not speak at the event held at Orchard Hotel.


    May 31, 2013

    Rediffusion on 'air' again

    MASKED DJs who refused to reveal their real identities, as well as Dick Lee in a pair of chilli-red pants.

    Those were the things that marked the relaunch of Rediffusion, the much-loved radio station that was in operation for 63 years, but which closed down in April last year.

    Now, the station has returned in the form of an Internet radio station. Listeners can tune in via a smartphone app or a computer.

    But who will you be listening to? Although the new DJs - who are still being selected in a competition process - showed up and posed for photos, they did not speak at the relaunch yesterday at Orchard Hotel.

    There were eight masked men and women, but that number will be whittled down to five. Those five will go on air in July.

    Ms Eeva Chang, the radio station's new owner and a former host on Rediffusion, said that the station wants to "groom new talent".

    She and veteran performer Dick Lee will be the first DJs on the relaunched station, which will have programmes in English, Mandarin and dialects. Lee is the station's creative director.

    The 56-year-old, who stood out thanks to his outfit, talked about his history with the station. He auditioned for a Rediffusion talent show 40 years ago, but was asked to become a regular guest.

    "Because I went on every week, I managed to get a recording contract," he said.

    When asked on whether the older generation might be alienated because of the station's move to the Internet, Lee said he didn't foresee many problems.

    "My mother is a Candy Crush Queen, she beats me. She's 78 years old. My father is 92 years old, he e-mails me every few days," he said.

    One fan celebrating the station's return is assistant professor Liew Kai Khiun.

    Dr Liew, who is from Nanyang Technological University's Wee Kim Wee School of Communication and Information, said: "The return of Rediffusion, even in the social-media era, represents to me...that the station (is intent on) not forgetting the past while reaching out into the future."

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