Newest facials are really mini facelifts
WELCOME to the future.
Here, facials are not just skin-rejuvenating treatments. They are actually mini facelifts.
In New York, some dermatologists are offering non-surgical procedures called a "facial facelift". This is a package of treatments that may include not just extractions - like a facial - but injections of neurotoxins like Botox and hyaluronic acid filler, as well as red-light therapy.
"No one in New York will go back and forth for different treatments, when they can do them all in one day and still find it result-oriented," said Dr Debra Jaliman, who has been offering such a multi-step procedure, called facial rejuvenation, for about a year, at a cost of US$3,000 (S$3,850).
"This is a step-down facelift," she said, adding that a surgical lift only pulls skin away from the face and lessens the appearance of wrinkles, but does not add volume or contour.
Dr Julius Few, owner of the Few Institute for Aesthetic Plastic Surgery in Chicago, is offering another version of the facelift, featuring "stackable" treatments, including ultrasound and lasers, for US$5,000.
He said: "You're not doing a massive overhaul like you would with a true facelift but, rather, strategic, controlled intervention that has been tailor-made for you. The facial is no longer just a facial."
The development of such packages might seem prescient considering the release of a study, published earlier this month in the Journal Of The American Medical Association, showing that perceived attractiveness was only minimally increased after cosmetic surgery.
The field has suffered in recent years. According to the American Society for Aesthetic Plastic Surgery, minimally invasive cosmetic procedures increased more than 10 per cent last year from 2011, compared with 3 per cent for surgical cosmetic procedures.
Dr Edwin Williams, the medical director and founder of the Williams Center for Plastic Surgery in Albany, said: "In the depths of the recession, people were putting off plastic surgery, which - aside from technology advancements - is probably why these facials have become popular."
Technological advancements have enabled amped-up facials in non-medical settings like Dangene's Institute of Skinovation, in the Core Club in East 55th Street, which offers a "skin rejuvenation treatment" involving 90 minutes of wet and dry microdermabrasion, ultrasound with serum, oxygen and LED light (it does not include injections, though the spa offers them). The price: US$2,500.
Ms Lisa Marcus, 55, a retiree who underwent Dr Jaliman's facial rejuvenation, said: "I don't have to spend US$30,000 or go into hiding for weeks.
"You can have the work done, go home, look better, and your husband or boyfriend will never know you've done anything."