A new Mini that's fuel-efficient and 'still cheeky'
BMW unveiled the third-generation version of its iconic Mini that is more fuel efficient on Monday, as the world's biggest luxury carmaker looks to retain its leadership in the lucrative high-end compact-car market.
The launch of the three-door hatchback took place at the Mini's production plant in Cowley, Oxford, on the 107th anniversary of the birth of the Mini's founding father, Mr Alex Issigonis. Prices will start at £13,500 (S$27,100).
"It's a brand-new car and it retains that go-kart feel (when driving)," said BMW board member Peter Schwarzenbauer.
Describing the new Mini as "original and still cheeky", he said it would appeal to "young people who have their finger on the pulse", and older Mini fans.
The previous Mini generation was launched in 2007.
Production of the new model will start later this week and it will go on sale in Britain early next year. It is based on a brand-new BMW-engineered platform architecture called UKL1.
The small, fast and affordable original Mini was hugely popular when it first went on sale in 1959 and has been a big success story for BMW since the carmaker revived the brand in 2001, growing sales volumes by 21 per cent to more than 285,000 cars last year.