My Executive


    Oct 24, 2013

    Make-up helps UK women face up to new relationship

    WHEN it comes to a new relationship, most British women would wait more than a month on average before showing their partner a make-up-free face.

    According to a recent survey of 2,000 single women by British high-street pharmacy and beauty store Superdrug, "many women claim they feel far less attractive, less confident and more vulnerable without a full face of make-up", AFP Relaxnews reported.

    And six in 10 wanted to be sure a prospective partner liked them enough before revealing their make-up-free look, according to the survey.

    "Many women consider going au natural in front of a new partner quite a serious step, they are exposing themselves completely," Ms Sarah Sharp, Superdrug's head of beauty, told AFP Relaxnews.

    The study showed that nine out of 10 women want a new partner to think that they are beautiful at all times. As a result, they will always try to ensure that their make-up is perfectly applied for the first few dates, The Daily Mail reported, quoting the survey findings.

    This was why women would spend at least 40 minutes getting ready for a date with a new boyfriend.

    "The research indicates that, for many women, wearing make-up isn't just a way of looking attractive, it's much more than that, it's a way to be confident and project an image," AFP Relaxnews reported, quoting Ms Sharp.

    Besides new boyfriends, women would also avoid letting their colleagues see them sans make-up (32 per cent), while 20 per cent could not face their boss barefaced.

    And, not surprisingly, 31 per cent of women polled said they would hate to bump into a former boyfriend without any make-up on.