Burger King debuts 'healthier' fries
FAST-FOOD giant Burger King has introduced lower-fat, fewer-calorie french fries to United States patrons, allowing customers to order a side of "Satisfries" with their meal.
The new fries, which are being sold alongside the old classic, have one third the fat and 20 per cent fewer calories.
A small-sized order contains 270 calories, compared to 340 calories in the original.
According to the company, the secret behind Satisfries is a reduction in the potato's oil absorption while the product remains "crispy on the outside and fluffy on the inside".
"We know our guests are hungry for options that are better for them, but don't want to compromise on taste," said Mr Alex Macedo, president of Burger King North America.
Some 56 million orders are placed for fries each month at Burger King, where one in two customers purchases them, according to the company.
The Satisfries have 40 per cent less fat than McDonald's fries, Burger King said, with a 70g serving containing 6.3g of fat, compared to 11.2g in McDonald's fries.
They also have 30 per cent fewer calories, with 150.5 calories in a 70g serving, compared to 226.8 calories at McDonald's, Burger King said.
"When it comes to what we eat, we know that small changes can have a big impact," Mr Macedo said.
Not everyone is convinced of the fries' beneficial value, however.
"You don't want people to fool themselves and actually increase the serving size because they think it's healthier," dietician Mitzi Dulan told the newspaper USA Today.
"French fries are an easy way to get a lot of calories and a lot of fat," she said.
The fast-food industry is considered one of the major factors behind the obesity epidemic in the US, where one in three adults and nearly one in five children are obese.
Burger King is the third-largest fast-food enterprise in the world, behind McDonald's and KFC.