Bike for those with a (million) yen for racing
TOYOTA Motor has released a luxury bicycle priced at 1 million yen (S$12,750) under its Lexus brand and will limit sales to 100 units worldwide.
The main components of the road bike are made of the same material as that used for the body of the Lexus LFA, Toyota's top-end sports-car model.
The marketing of the bike comes as other Japanese and German carmakers are putting their own luxury bicycles on the Japanese market. They hope to improve their brand image by marketing luxury bicycles built with technology and materials developed for their cars.
The transmission and wheels of Toyota's new bicycle are made by Shimano, a Japanese maker of high-quality bicycle parts.
A Toyota official said the bicycles can be used for racing.
Meanwhile, BMW is selling road bikes priced at about 400,000 yen, and Porsche is marketing models priced at between about 450,000 yen and 810,000 yen. Mercedes-Benz sells bicycles priced at about 460,000 yen.
THE YOMIURI SHIMBUN/ASIA NEWS NETWORK