Apr 27, 2016

    Viki's hit Web show explores K-drama world


    A NEW United States-produced Web drama series could potentially expand the reach of K-dramas around the world.

    San Francisco-based streaming site Viki last week launched Dramaworld, a series centred on a US fan of Korean dramas.

    "The reaction has been amazing," Viki chief executive Tammy Nam told The Korea Herald in an e-mail interview on Saturday. "The engagement in terms of followers, ratings, comments is on a par with a top-10 show on Viki."

    Dramaworld kicked off on April 17 on Viki, which features a selection of global drama shows subtitled in different languages.

    Said Ms Nam: "We had been wanting to create an original series for some time, and when director and writer Chris Martin presented the idea for Dramaworld, I knew it was the right show for us because it appealed to global fans of K-dramas.

    The show's dialogue is mostly in English, making it more accessible to international fans, she added.

    The 10-episode series will feature cameo appearances from Korean celebrities including Choi Si Won from K-pop group Super Junior, actresses Han Ji Min and Lee Ji Ah, girl group Rainbow's Ji Sook, rapper Yang Dong Geun and Australian comedian Sam Hammington.

    Dramaworld revolves around 20-year-old college student Claire Duncan, played by Liv Hewson, who is transported inside the fictional realm of her favourite drama, Taste Of Love, after an accident involving her smartphone.

    In that universe, where romance and happenstance reign supreme, Claire and Seth, another intruder from the real world played by Korean-American actor Justin Chon, manoeuvred the plot so that the main characters are able to fall in love, according to plan.

    The show is currently streamed on Viki worldwide, except in Korea and China, and new episodes are uploaded every Sunday.