Soon: Bendable TVs from Samsung
SAMSUNG Electronics outlined plans to sell television sets with bendable screens, introducing them at a Las Vegas presentation that was marred when Hollywood director Michael Bay walked off stage.
Bay, known for the Transformers films, was at the International Consumer Electronics Show (CES) with Mr Joseph Stinziano, Samsung's executive vice-president for home entertainment, to help pitch a 105-inch curved ultra-high-definition TV set. He lost his way with a teleprompter, struggled to go on and then left.
"I got so excited to talk, that I skipped over the exec VP's intro line and then the teleprompter got lost," Bay said on his blog. "I guess live shows aren't my thing."
Samsung tapped Bay to promote its newest TV sets as the company combats shrinking sales and stagnating prices by focusing on ultra-high-definition screens.
Samsung also said it would stream games, movies and TV shows straight to its sets.
"We plan to release the bendable TV set in the market in the second half of this year," Mr Kim Hyun Suk, executive vice-president of Samsung's TV business, said in an interview. He didn't elaborate on the price.
Viewers can change the new set's display from flat to curved by touching a button, Samsung said in a statement at CES, where it's displaying the concept model.
Mr Kim said the company also plans to release a TV set using the Tizen operating system this year, without elaborating. Samsung is partnering with Intel and other technology companies to develop Tizen, which is meant for smartphones, tablets and car systems.
Six of Samsung's new TV sets will feature a curved design, ranging from 55 inches to 110 inches, and will be released in the first half of this year.
The company yesterday posted its first drop in operating profit in nine quarters. Operating profit was 8.3 trillion won (S$9.9 billion) in the three months ended December, the South Korea-based company said in a statement. That compares with a profit of 9 trillion won a year earlier, according to data compiled by Bloomberg.