Samsung Galaxy S7 to retain S6 design?
DESPITE reports of a major revamp in its smartphone strategy next year, Samsung plans to keep the design and look of the Galaxy S7 similar to the current Galaxy S6.
According to The Korea Times, Samsung sources claim that the company will not be spending too much "on a surface overhaul" as smartphones have become "commoditised".
The success of the Galaxy J series in the last quarter led Samsung to think that price and hardware specifications are what consumers want, not design, based on comments by market research firm Counterpoint.
Said a source cited by The Korea Times: "The S7 will have improvements both in picture quality, performance and other new features.
"The key point is: Can consumers enjoy content with enhanced viewing quality and boosted processing speed?"
The Samsung Galaxy S7 is rumoured to be launched on Feb 21 next year and will come in two display sizes.
One of the models is said to have a display that curves at the top and bottom. Samsung is also allegedly implementing a pressure-sensitive display and equipping the Galaxy S7 with its next generation Exynos 8 Octa 8890 processor.