S. Korea firm to offer Pororo Go game for young kids

EXISTING APP: SocialNetwork already has an AR app, Sketchpop, which animates a scanned photo of Pororo taken with a phone.


    Jul 22, 2016

    S. Korea firm to offer Pororo Go game for young kids


    ENCOURAGED by the explosive popularity of Nintendo's augmented-reality (AR) mobile game Pokemon Go, a South Korean tech start-up plans to introduce a similar game based on the country's iconic animation, Pororo the Little Penguin.

    SocialNetwork, a local start-up specialising in AR technology, said earlier this week that it has begun developing Pororo Go in conjunction with the animation's producer, Iconix Entertainment.

    "While Pokemon Go is an AR game aimed at entertaining adults, Pororo Go will be an educational AR game meant for children," said SocialNetwork chief executive Park Soo Wang.

    Founded seven years ago, the tech start-up launched an AR-based app called Sketchpop last year in conjunction with Iconix.

    By scanning a picture of Pororo with a smartphone's camera, the picture comes to life on the app.

    SocialNetwork expects the existing users of Sketchpop - around a million people - and parents to take interest in Pororo Go upon its release.

    "We decided to begin developing (Pororo Go) upon seeing the success of Pokemon Go,' said Iconix executive director Choi Joong Gu.

    "As the game is meant for children under elementary school age, we will stay mindful of the potential concerns and side effects that may emerge from the game," he added.

    The two companies are also examining plans to launch an adult version of Pororo Go targeting South Koreans in their late teens and early 20s who grew up watching the cartoon, said Mr Choi.

    The game is slated to become available to the public as early as the end of this year. THE KOREA HERALD/