Put your best foot forward on the Web
IT'S important to manage how you appear online. Take these five steps:
1. CREATE CONTENT
Promote your expertise by starting your own blog, guest blogging for others and posting comments on LinkedIn groups.
2. SET UP GOOGLE AUTHORSHIP
Link your Google Plus account (if you don't have one, set one up), to your online posts. This helps protect what you write and share as your own.
3. SET UP GOOGLE ALERTS
Make sure to check the box for "all results" and not just "only the best results" to ensure that everything with your name will be monitored and reported to you.
4. CREATE YOUR PROFILES WISELY
You need a strong presence on LinkedIn, so take the time to create a complete profile with your "brand" presence.
5. MANAGE THE WEB OF YOU ACTIVELY
Monitor your online presence at all times. This might require paying a small amount for a reputation management tool. Three tools that can help you do this are Brandyourself.com (free basic membership), Vizibility.com (free basic membership) and Reputation.com (fee).