Jun 28, 2016

    Post-90s women in China top online sales of snacks


    WOMEN in China, especially those born after 1995, are the biggest buyers of snacks sold online, a report revealed.

    Some 65 per cent of snack buyers are females, data show.

    Most of them are snapping up biscuits, dry fruits, nuts and chocolates.

    The report, by CFNData, is based on data collected by online marketplace Alibaba.

    Last year, snacks took about 30 per cent of the total sales volume of China's food industry, and more snacks were bought online than

    offline retail stores.

    The Association of Food Industries in the US estimates that China will eat up snacks equivalent to 480 billion yuan (S$97.9 billion) by 2018, taking the crown of being the world's first in snack consumption.

    Imported snacks are especially welcomed by the group.

    And while post-90s females are the biggest snack consumers, they are followers rather than "trend initiators".

    "Females aged 29 to 50 are considered the real foodies, given their experience in scouting snacks that have the potential to become popular," the report reads.

    As to the geographical distribution of the buyers, data shows that most snacks were bought in first- and second-tier cities. The top three spots go to east China's Zhejiang, Jiangsu and the southern Guangdong province.