Jul 01, 2016

    Pinterest launches virtual shopping bag


    ONLINE bulletin board Pinterest has unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub.

    The new offerings announced on Tuesday at the company's San Francisco headquarters include a virtual shopping bag that users can fill as they cruise bulletin boards.

    "When you're ready to check out, everything you've added to your bag will be right there waiting for you," Pinterest product manager Tim Weingarten said in a blog post.

    Pinterest last year dove into e-commerce with "pins" in mobile applications that let people buy items they see on bulletin boards.

    The new virtual shopping bag feature is currently available on Android devices and for users visiting Pinterest on their computers.

    The feature is still being developed for Apple smartphones and tablets.

    Merchant profiles have also been revamped to make it easier for users to see what is new, on sale or popular.

    Pinterest is also working on a feature that will allow people to search for items using their phone's camera.

    "Soon, you'll be able to snap a photo of an object

    in the real world and get related recommendations

    on Pinterest,"

    Mr Weingarten said.