Ocean's Blonde takes top spot on US chart

ON HIS OWN: Ocean released Blonde on his own label after fulfilling his contract with Def Jam.


    Aug 30, 2016

    Ocean's Blonde takes top spot on US chart


    FRANK Ocean's long-awaited album Blonde opened at No. 1 on the US chart on Sunday in one of the year's biggest debuts after the artist thumbed his nose at his label.

    The genre-merging hip-hop star's album sold 276,000 copies or the equivalent in downloads and streaming in the week through Thursday, tracking service Nielsen Music said.

    The figure was the third highest for an album in its first week this year, although it was significantly below Drake's Views and Beyonce's Lemonade.

    Like Drake and Beyonce, Ocean signed an exclusive arrangement, in his case with tech giant Apple, which made Blonde available exclusively on its Apple Music streaming service or for purchase on iTunes.

    But Ocean self-released the album on his own label, which he called Boys Don't Cry, despite a contract with Def Jam, a unit of the world's largest music conglomerate Universal.

    He had won wide acclaim for his 2012 debut album Channel Orange, leading to an intense wait for his follow-up album.

    After the four-year hiatus, Ocean on Aug 19 unveiled an album - not Blonde, which came out just one day later, but a more ambient work entitled Endless that accompanied a film on Apple Music.

    In the fine print, Endless was on Def Jam, meaning he fulfilled his two-record obligation through a work he described as secondary to Blonde, essentially outfoxing the world's biggest music label group.

    The move reportedly infuriated Universal chief Lucian Grainge.