NBC's singing show The Voice is coming to Snapchat
MEDIA giant NBC Universal on Monday said it is making a Snapchat version of its singing competition show The Voice.
The popular reality series, which spread from the Netherlands to become a global phenomenon, will be among a set of programmes that Comcast-owned NBC Universal is preparing for Snapchat, according to a partnership agreement.
"We're thrilled to be partnering with NBC Universal to bring Snapchatters a marquee video experience featuring some of entertainment's most respected and widely watched brands," Snapchat vice-president of content Nick Bell said.
This will be the first time that NBC has designed shows specifically for viewing on smartphones or tablets, a spokesman told Agence France-Presse.
The Voice and E! Entertainment will be the first NBC shows customised for broadcast on Snapchat's Discover section, according to the companies.
The Voice on Snapchat will debut on Aug 22 with a five-episode, short-form series.
Aspiring contestants were invited to submit talent videos, preferably from mobile phones, at www.voicesnaps.com.