Jakarta taps on China celebs to promote tourism
CHINESE celebrity couple Christy Chung and Zhang Lunshuo have been roped in to promote Indonesia's tourist destinations to Chinese travellers.
This is part of the country's aim of drawing 2.1 million tourists from China.
Indonesia's Tourism Ministry invited the celebrities, who are engaged to each other, to a trip to Bali and Komodo Island last week, which featured stops in the Island of the Gods and Komodo National Park.
Taufik Nurhidayat, the ministry's deputy for marketing for the international tourism market, said the familiarisation trip involving "prominent people" was part of its promotion strategy.
He noted that there was a growing trend among Chinese travellers to explore luxury accommodation and they were more adventurous in seeking new destinations.
"More travellers from China consider Indonesia as a destination for their holidays, weddings and other events," he said.
Chung, 45, is a well-known star, having acted in films including some starring Stephen Chow, as well as The Bodyguard From Beijing starring Jet Li and Jackie Chan's The Medallion.
She is now a restaurateur and lives in Beijing.
Actor-model Zhang, 33, had starred in Far Away Love, Drama Go Go Go and Love Keeps Going.
The couple will promote Indonesia's tourism through videos created during their trip and social media platforms.
The trip, titled Wonderful Indonesia, included luxurious stays in Bali resorts, a visit to Komodo National Park and sailing on the Alila Purnama, a 46m ship handcrafted in traditional Phinisi style.
Although Chung had visited Bali before, this was the first time she took her two daughters there.
"I love the warmth and friendliness of the people. The trip was also very educational for my children," she said.
THE JAKARTA POST/
ASIA NEWS NETWORK