AT THE heart of all interviews are three bits of key information that's important to the hiring manager: What makes you tick, why you are looking to change your job and why you choose that position and company in particular.
What is important to you in a work environment?
The interviewer is trying to determine if you are the right fit for the job and the organisation's cultural environment. He is also trying to understand the kinds of things that you will likely focus on if hired.
Why are you looking to leave your current position?
The interviewer is trying to assess if you are unhappy or dissatisfied with your current job, and if it is possible that the same issues may arise if you are hired. For job seekers who are unemployed, the interviewer wants to know why you are not working.
Why are you interested in this position or company?
The hiring manager is interested in the value you could add to the prospective employer and how your credentials support the organisation's direction. He is also trying to discern if you are interested in the position and the company for the right reasons.