Instagram follows Snapchat with 'vanishing' posts
INSTAGRAM on Tuesday put its own spin on a key Snapchat feature by letting users post "Stories" that eventually vanish from the Facebook-owned photo- and video-sharing application.
Instagram Stories encourages people to share ephemeral collages of everyday moments with friends at a service that has built a reputation as a social network where people post highlights from their lives or artistic works.
"You can share as much as you want throughout the day - with as much creativity as you want," Instagram said in a blog post.
"The photos and videos will disappear after 24 hours and won't appear on your profile grid or in feed."
The move ramps up competition with Snapchat which became a hit with messages that disappear shortly after being viewed.
The Snapchat-like feature also lets people playfully draw on or add text to images, which are presented in a slide-show style once posted.
Instagram Stories will be rolled out in coming weeks to versions of the app for smartphones powered by Android or Apple iOS software.
Meanwhile, vanishing message app Snapchat last month began giving users the option of storing images as "Memories" they can look back on or share anew.
Snapchat described the new feature as a "big change" at the service that made its mark with posts that do not stick around.
The new Memories feature was designed to let people save only images, referred to as Snaps, that they send.