How will $37,000 salad idea taste?
THE transformative power of online crowdfunding is being poured into a bowl or two of potato salad.
A Kickstarter project with a simply stated goal of making the classic United States summer picnic side-dish had raised more than US$30,000 (S$37,000) from about 3,000 backers as of yesterday, and was attracting more support.
"Basically, I'm just making potato salad," project mastermind Zack Danger Brown said in an unabashedly succinct description on his page on the website, where people pitch ideas in the hope that folks on the Internet will pitch in with funding.
"I haven't decided what kind yet."
Mr Brown blasted past his original funding goal so fast that he added "stretch goals" that include making twice as much potato salad, trying more than one recipe, upgrading the mayonnaise and sending people themed baseball caps.
His funding campaign shot past those faster than a spud out of a potato gun.
Upon passing the US$1,000 funding point, the Ohio man promised a live online stream starring him making the potato salad after the Kickstarter funding round closes on Aug 2.
Most of the pledges came in the form of one or two dollars each, with those backers to be rewarded in simple ways, including having their names mentioned while the potato salad is being made.
Bigger money backers who donate $10 or more are in line for rewards ranging from handwritten potato-themed haiku and access to the kitchen during the salad-making, to homage T-shirts or a Potato Salads Of The World recipe book.
"I love this project!" a backer with the screen name Devorah Brehony said in a Kickstarter chat forum post on Monday. "It's so insane!"